A Guide to Using Pinterest to Grow Your Business

Pinterest is no longer just used to plan your wedding or find delicious recipes. You can use the social media platform as a way to market your business, drive traffic to your website, and increase sales.

With more than 200 billion pins saved on the platform and 2.5 million monthly active users, it’s important for businesses and marketers to be active on the platform.

Read on below to learn more about using Pinterest to grow your business.

1. Create a Business Profile
Instead of using a personal page, get started with a business account. This account will live you access to analytics and ad services. You will also be able to claim and link to your business website. This is an important step in verifying your business page. Also, be sure to connect your social media accounts, this is helpful so you can cross-share content and refer people to your other pages.

2. Determine The Type of Content You Want to Post
As with any time you’re posting on social media, it’s important to consider your target audience and the type of content they would like to see! Most importantly consider the type of content they will engage with. Whether it is infographics, tips & tricks or blog posts make sure that every pin isn’t just “selling yourself,” be sure to share relevant content on your page as well.

Once you have an idea of the type of content your audience wants to see, it will be much easier to create your pins.

3. Consider Your Design
You want your pins to stand out amongst the sea of images, it’s important for them to be pleasing to the eye and engaging. Adding a logo or a blog title is always a great idea to let the audience know what the pin is about. Be sure to reference your brand guideline to ensure the look is cohesive.

If you don’t have an in house graphic designer, there are many great resources such as Canva to utilize!

4. Optimize Your Pins
Once you’re ready to start posting your pins, be sure to run through the checklist to make sure you are getting the most out of each pin! Some things you can do to optimize your pins are including a link (this can be to a website/blog), use keywords in titles, create boards aligned with your keywords, use hashtags, add a call to action, and add a Pinterest widget to your website.

Doing these things will help grow your Pinterest page and get your business discovered!

5. Categorize Your Boards
There are 36 different categories that you can assign your boards to on Pinterest, these can help your pins become discovered. You can scroll through the categories and see which ones are related to your business. This could even help you come up with board ideas!

Pin Away!
Now that you have gotten set up on Pinterest, go pin away! It’s important to stay consistent and active on Pinterest to keep your pins being discovered. It is only a matter of time before your pins start turning a profit and grow your business! Be sure to follow us on Pinterest here to learn about other ways to grow your business!


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