Resource Centre

Bench Bookkeeping
In Review: Demio’s Webinar Platform

In Review: Demio’s Webinar Platform

We recently launched a webinar on how to convert Instagram followers into paying customers. In advance of our launch, we considered a few options for the right webinar tool. We’re a busy team so we wanted something that would be easy to use and customize. We also wanted to see how our webinars performed so we could make data-driven decisions in the future. Our research led us to select Demio, a webinar platform designed with customer education in mind. 

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Bench Bookkeeping
Marketing Best Practices for Facebook, Instagram, and YouTube

Marketing Best Practices for Facebook, Instagram, and YouTube

Social media marketing has become one of the most popular ways for businesses to build brand awareness and increase their customer base. We truly believe that you don’t have to post everyday to see results. You don’t even need to be on every social media platform or have a huge following! The best way to be successful on social media is to be strategic. Today, we provide an overview of the key demographics who use Facebook, Instagram, and YouTube. 

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Bench Bookkeeping
4 Tips for Getting the Most From Facebook Ads

4 Tips for Getting the Most From Facebook Ads

If you’re new to e-commerce, paid advertising can seem daunting. You might wonder how much money to set aside for a marketing budget, or whether you’ll see a return on investment. These are valid concerns; no one likes to waste money! For these reasons and more, Facebook is a great place to start advertising. Today, we discuss four tips for getting the most out of your Facebook Ads. 

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Darren Dunne
Get Started With Email Marketing: 3 Platforms in Review

Get Started With Email Marketing: 3 Platforms in Review

For new business owners, email marketing is a great way to capture customer data and nurture relationships. Email campaigns also boast the highest return on investment that we see in digital marketing. Shopify has made it easier than ever to run email campaigns by integrating with a number of different email marketing apps. In today's post, we discuss three options for new and seasoned entrepreneurs. 

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