Resource Centre

Darren Dunne
Black Friday in a Business to Business Environment

Black Friday in a Business to Business Environment

As Canadians continue to spend more on Black Friday and Cyber Monday, a lot of business to business sales teams look on enviously as their retail counterparts clean up. What if we told you this time of year can also be a sales bonanza for B2B companies?

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Darren Dunne
4 Tips for Standing Out from the Crowd on Black Friday

4 Tips for Standing Out from the Crowd on Black Friday

Here’s the situation marketers face on Black Friday and Cyber Monday: Every business is looking to get a piece of the pie and they’re all laser focusing their efforts on 10-day window. How is it possible to stand out from the crowd? We've rounded up some easy to follow tips.

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Darren Dunne
Black Friday Case Study: How Cards Against Humanity Made an Impact

Black Friday Case Study: How Cards Against Humanity Made an Impact

You don’t need to spend a lot of money to make a marketing splash. Nor do you need to reinvent the wheel. Instead, we can look to successful Black Friday campaigns from the past for inspiration. Few companies have made as big an impact on the holiday as Cards Against Humanity.

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Darren Dunne
Taking Care of Your Customers During Black Friday Sales

Taking Care of Your Customers During Black Friday Sales

As preparations continue for the massive Black Friday/Cyber Monday sales season, GD Commerce is helping your business prepare with our weekly blog series. This week, we’re discussing how to care for your customers (both old and new) during this busy period and ensure they come back. The thing about first impressions is that you only get one shot at making a good one. Black Friday will deliver a host of brand-new customers to your business. It’s an amazing opportunity to increase your client base but if you whiff on the organization, you’re going to leave a bad taste in a...

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