Resource Centre

Darren Dunne
5 Ways to Overcome being Non-technical at a Tech Company

5 Ways to Overcome being Non-technical at a Tech Company

 There is no difference between the product and marketing at a software company. We must identify pains (solved by the product), create thought leadership (on topics around the pains that are solved by the product) and of course, sell the product itself. As the Product Marketer for a SaaS business, the very nature of my role is to translate the technical aspects of the product (what is and how it works) to why it matters for the target audience. And as a non-technical person, this can be a challenge.    “You’re barking up the wrong tree, this doesn’t affect me!” (Why it actually...

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Gabrielle Dickert
International Women's Day - Owning a Business as a 27-year-old Woman

International Women's Day - Owning a Business as a 27-year-old Woman

I remember when I was younger, I dreamt about my future empire. Oprah named hers after herself, Harpo Studios so I decided mine was going to be Elleirbag Inc. I was creative even then. But what I've come to notice recently is that I always pictured myself as Oprah's age when I started my business. Being 26 when I was started GD Commerce seemed outrageous, even to me. But earlier in the year I had attended a leadership conference where I met a man who was about my age and owned his own business, and seemed to be killing it....

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Gabrielle Dickert
DIY Website - Easily Discover the Perfect Website Builder

DIY Website - Easily Discover the Perfect Website Builder

The biggest hurdle I find in my business is when entrepreneurs come to me and ask for a website but say they want to pay about $500 to have it built. Let's start by saying, you're not looking to get a website built, you're looking to have a data entry person add content into a template with that budget. And that's fine. But don't look at Craigslist ads or contact web development agencies if that's your budget - check out Fiverr. I would argue that if this is your budget, you should save your money and just build your website yourself....

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Gabrielle Dickert

How Often to Send Email Marketing

Before you go any further, take a moment and watch this video on misconceptions on email marketing: So you've begun sending email marketing campaigns out to your subscribers, but you're wondering the magic question - how much is too much?  Well it's different for everyone!  Consider what you're sending For many small businesses, I recommend starting by sending out a campaign every one or two weeks. You can always add some or take some away from here but it's a great place to start. Of course this frequency is in addition to the flows you already going on. To break...

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