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Darren Dunne
Risky Business Part 2

Risky Business Part 2

This is a continuation on Christina's Risky Business series. Ready Risky Business Part 1! Last time, we talked about what chargebacks are and some general tips for avoiding them. This week, we’ll go a little more in-depth.   First things first, if your e-commerce platform offers it, you’ll want to pay attention to the fraud analysis that comes up with each order. It will show you some flags that the order may have set up. Even if your platform doesn’t offer a fraud analysis, you’ll want to review your orders for things that stand out. For example, if the customer says...

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Darren Dunne
Risky Business Part 1

Risky Business Part 1

Just like with many things in life, business can be risky. As a business owner, you take risks everyday. From launching a product, to pitching to investors, there are many unknowns and financial risks. One thing I don’t often see mentioned on promotions targeting potential or new eCommerce merchants is the risk of customer fraud. For Part One of this series, we’re going to dive into chargebacks. You’ve got a great product, you’re attracting lots of visits to your website and lots of likes and comments on the ‘Gram, business is about to take off. Cha-Ching, Cha-Ching. Your Shopify Mobile...

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Darren Dunne
5 Ways to Overcome being Non-technical at a Tech Company

5 Ways to Overcome being Non-technical at a Tech Company

 There is no difference between the product and marketing at a software company. We must identify pains (solved by the product), create thought leadership (on topics around the pains that are solved by the product) and of course, sell the product itself. As the Product Marketer for a SaaS business, the very nature of my role is to translate the technical aspects of the product (what is and how it works) to why it matters for the target audience. And as a non-technical person, this can be a challenge.    “You’re barking up the wrong tree, this doesn’t affect me!” (Why it actually...

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Gabrielle Dickert
International Women's Day - Owning a Business as a 27-year-old Woman

International Women's Day - Owning a Business as a 27-year-old Woman

I remember when I was younger, I dreamt about my future empire. Oprah named hers after herself, Harpo Studios so I decided mine was going to be Elleirbag Inc. I was creative even then. But what I've come to notice recently is that I always pictured myself as Oprah's age when I started my business. Being 26 when I was started GD Commerce seemed outrageous, even to me. But earlier in the year I had attended a leadership conference where I met a man who was about my age and owned his own business, and seemed to be killing it....

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