Resource Centre

Darren Dunne

Yelling From Internet Mountain: A Story About Telling Great Marketing Stories

Once upon a time, there was a company called The Footwear Fairies. All they wanted was to sell their shoes to people online. Every day they’d stand at the top of Internet Mountain and yell to the townsfolk below saying “WE HAVE SHOES, THEY’RE COMFORTABLE LIKE CLOUDS AND BEAUTIFUL LIKE UNICORNS AND YOU MUST BUY THEM!” However, the townsfolk, busy with their busy Social Media lives would hear the Fairies and not look up. They were far too concerned with their own lives, listening to others lives and happy milling about to worry about shoes at the moment. Besides, people...

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Gabrielle Dickert

5 Reasons Why Co-working Is Awesome

  Is your office currently your living room or kitchen? Maybe it’s your bed, or the local coffee shop? While some of those places can be nice, perhaps you should consider giving yourself the chance to work at a coworking space. First: what is a coworking space? Basically it’s a place you can go to sit and work alongside like-minded people in a structured atmosphere. When at a coffee shop, lots of conversations are not work focused (and rightly so!), and can create unwanted distraction. At home, it’s so easy to slack off with nobody watching. This is where coworking spaces come...

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Darren Dunne

Getting Your First Online Sale in 3 Steps

What good is a website if it’s not bringing in sales? NO good. That’s what. With eCommerce and online sales becoming the more popular option with customers every day, you’ve got to make sure you set yourself up for success. Whether you have a brick and mortar store, or are starting fresh, getting that first online sale can be the toughest one to get. But oh boy, once that first sale comes in - you’re bound to feel great! Keep working on your site, and eventually, it will work for you, bringing in sales so you can focus on other...

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Darren Dunne

How to Keep Customers After the Holidays

Gift-time is over, and now we’re back to that grind to get sales. But don’t fear, there’s plenty of ways to take advantage of that holiday fun and start the New Year right.

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