Building a consistent and recognisable brand is essential for any business, large or small. The good news is, if done correctly, it can form the foundation of how customers perceive your company, products, and services.
Regardless of whether you’d like to blaze the trail on this brand journey alone or gain the help of branding experts, like, say, the team at Good Commerce Agency, you may want to read on. In this blog post, we will discuss four key steps that will help you effectively create consistency across all aspects of your branding – from visual identity to meaningful designs to defining target audiences, these tips will provide invaluable insight into effective brand development strategies.
Utilize a Style Guide
Creating and adhering to a set of guidelines is one of the first and most important steps in developing brand consistency. This guide will outline choices for font, color palettes, and other design elements that contribute to your brand, so that your customers can begin to recognize stylistic highlights that drive their brains towards your product or service.
Think of this style guide as a beacon of light that will direct the choices for your marketing materials, and can be updated over time as your brand evolves.
Create a Brand Voice
Creating a brand voice will help you focus on how you’ll convey your message to customers in terms of language and storytelling, identify your brand’s personality and tone, and establish a set of language guidelines for consistency in communication.
Once the hard work is done and you’ve landed on an authentic voice, you can begin to use it across all written content, such as website copy, social media posts, and marketing materials.
Adopt Brand Icons
Perhaps one of the more fun visual tasks that you’ll take on during the brand development process is adopting icons. With these little accents, you can quickly communicate your brand values and story at a glance.
If you ensure that each icon is designed with a uniform style, then they’ll also help to represent your core values and attributes, and be handy to use on all marketing platforms.
Craft Meaningful Design
Okay, now it’s time to develop designs that reflect the personality of your brand. We’d recommend putting some serious thought into this step, so that you end up with something that embodies the essence of your company values. Remember to incorporate the signature design elements that are found in your style guide, such as typography, colors, and imagery.
Not to be dramatic, but design development is so important that you may want to collaborate with designers who understand and align with your brand vision, so that the result is on point, well done, and distinctive.
Define Your Brand & Reach New Heights
When you're defining and developing your brand, there are a lot of moving pieces that need to work together - and all of them will ensure that when customers first interact with your brand, they get an initial feeling and lasting impression born from the embodiment of key aspects you’ve created.
At Good Commerce Agency, we bring all these pieces together so you can get the support necessary to help launch your business branding further than ever before! With power of quality design paired with creative positioning to give a more unifying feel, your results will end in one sure outcome: heavy-duty brand loyalty. Take the plunge - use the contact form below to get in touch now and develop your unique brand with us today!