According to the Harvard Business Review, selling to a new client can cost five to 25 times more than an existing client. Getting customers to make that first purchase is tougher than getting them to come back. This is why sales periods like Black Friday, Cyber Monday and Boxing Day represent such a powerful opportunity to grow your business year-round.
Sustainability in business isn’t just a hot topic, it’s fast becoming essential to running a successful business. Heading into the busy end of year sales period sustainability might not be your top priority. However, it has the potential to boost your bottom line while also giving Mother Nature a helping hand.
As you reach for your credit card this Black Friday, observing the following safe online shopping practices will minimize your risks of getting an unwanted surprise on your credit card statement. Here are five commonsense tips for safe online shopping this Black Friday.