Digital marketing is a constantly evolving space, and it can often feel overwhelming. It's hard to know where to begin, which is why we've laid out a few tried and true strategies when you're looking at expanding your current digital marketing program.
To strengthen your website’s SEO, you need to improve keywords. Consistent keyword research followed by strategic implementation are critical for driving traffic to your site. Otherwise, your content won’t show up on search engine results pages (SERPs) and you’ll miss out on strong customer leads. To learn more about how to improve keywords, read on.
If your website isn’t ranking well on Google, it’s time to improve domain authority. When potential customers do a Google search for your business’ niche, it’s important that your website ranks high on search engine result pages. A higher ranking on Google will lead to more website traffic—and likely more business. If your website’s ranking is in the pits, it’s time to enhance your SEO strategy. One of the best ways to do so is to improve domain authority.
We recently launched a webinar on how to convert Instagram followers into paying customers. In advance of our launch, we considered a few options for the right webinar tool. We’re a busy team so we wanted something that would be easy to use and customize. We also wanted to see how our webinars performed so we could make data-driven decisions in the future. Our research led us to select Demio, a webinar platform designed with customer education in mind.