Did you know that having a successful SEO strategy paired with an effective Shopify store can be one of the best investments you make in your budding enterprise? With Shopify, businesses have access to an intuitive platform and extensive capabilities – from secure hosting and payment processing, to inventory tracking and customer service support.
And, when combined with SEO tools such as keyword targeting, content optimization, and link building strategies, these two together can create powerful digital marketing campaigns that will bring more visitors to your site and ultimately drive more sales – and that’s the name of the game, isn’t it?
In this blog post, we'll cover how leveraging both Shopify and SEO makes for one dynamic duo – just what small online business owners need to remain competitive in today's market!
Conduct Keyword Research
Part of getting your Shopify store’s SEO performance off the ground is to identify high-performing keywords that also define your products and services. And don’t worry – you don't have to guess what they are. You can use tools like Google keyword planner or Moz to analyze and then target your own and your competitors’ keyword strategies.
Infuse Keywords Into Your Page Content
Once you’ve developed a keyword strategy, the next step is to stick them into your content (without overdoing it). You’ll also want to optimize product titles, descriptions, and meta tags, and use high-quality product images with strategic file names. Strengthening your copy using keywords will also be a big help in driving organic traffic.
Improve Your Website's Navigation
The bottom line is that simple and clear is better, which is why you’ll want to optimize your site’s online navigation structure to reflect that. It’s helpful to use descriptive URLs for your pages, and add breadcrumbs to help users and search engines understand the overall site structure. And, it wouldn’t hurt to monitor your backlink profile, as this will help boost your site’s credibility for searches.
Optimize Your Website for Speed
It’s unlikely that users will wait around for your site to load – which is why you want to optimize your website for speed by minimizing load times. Helpful tricks are to compress images and cache content, and use lazy-loading techniques for images on your site, all contributing to a seamless user experience and keep consumers coming back.
Take Blogging Seriously
More content means more SEO opportunities. By regularly publishing high-quality, relevant content, you can utilize your blog to target additional keywords, engage your audience, and share your material on social media platforms, all increasing visibility and reach. Consistency also helps, so try to make new content part of your weekly priorities.
Pair Your SEO Efforts with Shopify
By fusing the power of a Shopify store with industry-leading SEO techniques, you'll elevate your impressions, drive sales, and reach a wider audience.
If you need a bit more information, or require assistance in getting started understanding keywords, apps, blogs, and more, feel free to get in touch with the team at Good Commerce. Our Shopify expertise and SEO knowledge will be the tools you need to help your online store succeed!