Good Commerce Agency partnered with b, halfmoon (previously B Yoga & Halfmoon) with a goal of enhancing product discovery through improved accessibility, expanding their international presence, optimizing their website for conversions, facilitating a seamless user journey, and boosting customer attraction and engagement. Some long-term goals included customer retention, increased conversions and sales, and unifying their brand story.
Our team delivered an optimized and user-friendly website that streamlined product and service availability. We conducted comprehensive SEO research to refine keywords, identify target audiences, and assess the competition. The project also incorporated a referral program, live chat, and product review options. Product Detail Pages (PDPs) were extended with educational content, comparison charts, and social proof elements.
